Music in the indie genre is interesting, the ideology of such music being a heavy focus on the raw, un-industry bias sound. The videos are often trance like or surreal, unrealistic, taking place in either an alternative universe or in one that appears drastically different to how it would be expected to. Indie-pop as a genre is often an eclectic mix of popular conventions and alternative themes, and this song is no exception.
The video is set in an ordinary house party - except it is not ordinary. The guests are wearing scuba suits and an assortment of details within the set are slightly off, such as the fridge filled with bottled water where you would expect alcohol. It includes a lot of close up shots of the performer's face, providing both a star image for the record label to work with, and a very personal, trance like effect. The house is dim lit, low key lighting also adds to the intoxicated impression that the audience is left with.
As Goodwin suggests, there is a strong link between the lyrics and the visuals you are presented with, the song is written adverse to the modern day ways people live their lives, however this isn't always the case, if you look at a constrasting track such as You're A Germ there is little to no contextual reference to the actual lyrics of the song.
At some points, the shot frequency is relatively fast paced, however mostly it is slow cut and the shots themselves are often slow pans and steady tracking shots. This aids the dreamlike atmosphere alongside the grey/green/washed out colour correction. I like the style of this video, there isn't a clear cut narrative and it is somewhat abstract. There is an equal balance of performance shots (the singer alone) and location shots. It is like you're walking around the party with him.
He sings directly into the camera, more often than not making eye contact and creating a personal link between himself and the audience, which is often regarded as more of a popular cultural style technique as it brings the viewer into the situation on a higher level of understanding and relatability, as opposed to in films where the fourth wall remains unbroken and the audience is absorbed in the idea of the narrative being reality for someone else.
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