Audience Analysis

"I believe the target demographic for this music video will be young adults aged 15-28, both male and female. A good way of identifying some music that viewers may also be interested in, and therefore the style, ideologies and concepts, is to check the "similar artists" or "you might like" suggestions on iTunes. Some of the artists that came up were Drenge, JAWS, The Vaccines, Swim Deep and Palma Violets. This information provides a snapshot into the genre and what sort of ideas and concepts my audience may be interested in. See audience analysis. " - Treatment.

I feel as though there would be a roughly equal number of male as female listeners to the track, due to the indie-rock genre and the female lead singer. I would put the intended ages for my video between fifteen and twenty eight. I'm putting the lower end at fifteen because of the nature of the video and the themes running through it which may be slightly too heavy for a younger audience. I'm going for a somewhat grungy effect throughout the video in order to fit with the intended audience psychographic, which I believe will be tailored to in my video as I will include elements intended to appeal to them. For example, the clothing, makeup and the depth of story line. 

The song lends itself to a dark theme, and the artist to an indie style, so the tone of my video will need to reflect both of these things. 

An ideological characteristic of this style of music and its audience is the raw nature of the music. often bands similar to Wolf Alice go for more emphasis on performance in their music videos, as there is emphasis within the genre of the quality and feel and emotion behind the music itself. However, the majority of videos already produced by the band do not include large amounts of performance, and the videos come from a more entertainment based angle. They tend to throw light on subtle meanings and ideas that come through from the music and the lyrics themselves because this is the style of video that the target audience appreciate. I plan on using some elements of performance in order to appeal to the intended audience and provide a snapshot into the passion behind the music itself, but I also want to create a "narrative" without strictly following a narrative. To almost tell a story and provide something for the audience to follow without explicitly telling a story.