P!NK - Raise Your Glass,
In this video, P!nk goes out of her way to fight some of the stereotypes of her genre and goes against the very nature of the ideology she was somewhat expected to represent. This could be heavily influenced by the context of the song itself and how it is okay to be different, which is actually a widely accepted theme in her music. There is a clear intertextual reference to Rosie The Riveter; a wartime propaganda hero. The general emphasis of the video being empowerment - "so raise your glass if you are wrong in all the right ways." One could argue that this itself goes against mainstream pop ideologies as a lot of popular music is based on the ideas of romance, vulnerable women and brooding men. "Stay" by Rhianna for example. However, this ruling cannot be applied to all music in the genre, so although this video is very much about there being more to life than being "cool" it has been done, in fact, in a way which can be perceived in a way that is widely considered just that. The video does, as Goodwin suggests.show certain aspects that the record label will have wanted, for example the close up attractive shots of the artist, as it is important to keep up the star image.
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