The expected rock ideologies go along the lines of not caring, having a very blase outlook on things and being very hedonistic or rowdy. There is also a lot of expected emphasis on teenage fans, the idea of fangirls and being fan based. Beastie Boys "Fight For Your Right" is an excellent example of this as the whole song is based on the persona of a teenager. "Wake up late for school man you don't wanna go..." The rock genre is generally designed to be relatable to the intended audience, which is, more often than not, a teenage age range. The same can be said about pop, for example the original Michael Jackson "Smooth Criminal" track is aimed at a teenage market, however the content is not specifically supposed to immediately mean anything personal to it's audience, whereas the Alien Ant Farm cover of the song, which conforms to the rock genre, does. The stereotypical expectations of rock are frequently referenced in this video, whilst closely cross referencing the original, from the style of dancing to the typical suburban setting that their audience are likely to relate to. The sophisticated Speakeasy is replaced by a large scale street party, trashed white-picket-fence-gardens showing off the antidisestablishmentarianist attitude and linking themselves to the rebellious teenage ideologies with the red cups and pizza boxes strewn across the perfectly pruned lawns.
The general rock ideology heavily involves the idea of defying the system and so many videos in this genre do conform to implying this in some way.
There is a lot of inter textual referencing within this video to the original, from the styles of dance moves to the pet monkey meant to represent that of Michael Jackson's own pet.
Goodwin's theory suggests that not only should music videos include elements of genre conformity, but that there is often a link between both the lyrics and the video, and the music itself and the video, however this song wasn't written in order to conform to rock ideologies.
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